posted in Web Design

LifePlanners is a longterm care insurance broker. The client needed a sleek, modern, yet warm website that made potential clients feel comfortable on the website. We hoped to accomplish this through the use of white space and imagery that matched the website’s demographic.The LifePlanners website is still under development. In addition to the design, the website has yet to be optimized for lead generation. A graphical call to action has to be added as well as a quote form.


  1. Great use of white space! I need to experiment more with this type of style in my work.

    Comment by Rick Myer — July 29, 2007 @ 7:13 pm

  2. I like the navigation you used for this. and, its CSS too? Cool!

    Comment by Jen — July 29, 2007 @ 7:14 pm

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